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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Likes on the video
B) Views on the video
C) Engagements generated from shares
D) Engagements based on new followers

2. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Research competitors and replicate popular creative tactics that perform well for them
B) Review previous post results and reuse the content that performed best
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Prioritize the content from the department that is the most polished and ready to post

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase influencer content across all platforms
C) Increase community moderation on all platforms
D) Increase video content across all platforms

4. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

A) Message some relevant members to ask them to comment
B) Post a comment tagging other members who can help
C) Recommend external resources about the topic
D) Repost the question as an announcement

5. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Enlist a scheduling tool to create daily topical posts to encourage conversation.
B) Look at engagement insights to compare the daily number of posts.
C) Highlight top commenters in a special weekly post.
D) Create a group rule that requires daily engagement to remain in the group.
E) Comment on every post that members make in the group.

Solutions: