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NEW QUESTION # 19
A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.
During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.
Which two reasons could have caused the error?
Choose 2 answers
- A. The target org does not have the required platform license definitions and add-on licenses.
- B. The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses.
- C. The source org does not have the required platform license definitions and add-on licenses.
- D. The target org does not have the necessary integration procedures and Data Raptors.
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Permission and license errors in migration typically arise because the target org lacks the required platform license definitions or add-on licenses, or because the admin user profile does not have the necessary permission set licenses assigned. The source org licenses don't impact target org migration errors, and missing integration procedures/Data Raptors usually cause functional issues but not license errors.
Reference:
Media Cloud ASM Migration Guide
Salesforce License and Permission Management
https://help.salesforce.com/s/articleView?id=sf.media_cloud_migration_troubleshooting.htm&type=5
NEW QUESTION # 20
Which set of components are delivered as part of the managed package?
- A. FlexiPages, Custom Labels, Data Model, Media Service
- B. OmniScript Definitions, CPQ APIs, Apex Classes, Lightning Web Components
- C. OmniScript Definitions, CPQ APIs, FlexiPages, Custom Labels
- D. FlexiPages, Custom Labels, Vlocity Integration Settings, Custom Layouts
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The managed package includes OmniScript Definitions, CPQ APIs, Apex Classes, and Lightning Web Components as core functional components to deliver Media Cloud features. Other sets list supporting components but not the full package essentials.
Reference:
Media Cloud Package Contents
https://help.salesforce.com/s/articleView?id=sf.media_cloud_package_contents.htm&type=5
NEW QUESTION # 21
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
- A. Custom Ad Server
- B. Marketing Cloud Intelligence
- C. Tableau
- D. Google Ad Manager
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, including the View Insights feature in media plan placement. This system offers cross-channel campaign performance data, which cannot be achieved through custom ad servers or GAM alone.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_integration.htm&type=5
NEW QUESTION # 22
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers
- A. Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
- B. Add the GAM endpoint in the OmniStudio Integration Procedure.
- C. Add the GAM URL as a new CSP Trusted Site.
- D. Create a new Named Credential to store the GAM endpoint.
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before testing GAM integration, it is necessary to configure secure and proper connectivity. Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that the system can route requests correctly. The Auth Provider creation is a valid step but not always required if Named Credentials handle authentication. Adding the GAM URL to the Content Security Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
Reference:
Media Cloud ASM Integration with GAM
Salesforce OmniStudio Integration Procedures Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5
NEW QUESTION # 23
A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.
Which step needs to be taken in order to do this?
- A. Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.
- B. Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.
- C. Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.
- D. Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The official way to install ASM is via the release package installation link provided in the Salesforce Industries Success Community. This ensures installing the latest GA version for the target sandbox. Other options refer to trial orgs or enabling existing packages but do not follow the official installation path.
Reference:
Media Cloud ASM Installation Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_installation.htm&type=5
NEW QUESTION # 24
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
- A. OmniStudioAdmin
- B. Media Cloud Base User
- C. DocGenInd CME Designer User
- D. Rule Engine Runtime
- E. OmniStudioUser
Answer: B,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Personas in Media Cloud require OmniStudioUser for OmniStudio access, Rule Engine Runtime for business rules, and Media Cloud Base User for base feature access. OmniStudioAdmin is an administrative-level permission, and DocGenInd CME Designer User is specific to document template design, not core persona presence.
Reference:
Media Cloud Persona Setup
Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_persona_permission_sets.htm&type=5
NEW QUESTION # 25
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?
- A. Campaign Manager 360
- B. Sizmek
- C. Openx
- D. Google Ad Manager
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
Reference:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5
NEW QUESTION # 26
Which two actions take place, when an insertion order is created and submitted in Media Cloud Advertising Sales Management (ASM)?
Choose 2 answers
- A. Order flow is initiated for asset creation and billing
- B. Order is submitted to B2B Commerce Order Management
- C. Order is submitted to Industries Order Management
- D. The orchestration plan is created and can be viewed
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Upon insertion order submission, Media Cloud triggers an order flow that initiates asset creation and billing processes. Additionally, the order is handed over to Industries Order Management for orchestration across external systems such as ad servers and billing platforms. B2B Commerce is not involved in ad order fulfillment.
Reference:
Media Cloud Order Management Process
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management.htm&type=5
NEW QUESTION # 27
A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?
- A. Use a Standalone Product and add Attributes.
- B. Use an Object Type and assign Attributes.
- C. Use a Product Family for those products.
- D. Clone an existing ad product and assign Attributes.
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using Object Types with Attributes allows Product Managers to efficiently define product classes with shared characteristics. This modular approach is more scalable and manageable than cloning standalone products or relying solely on product families.
Reference:
Media Cloud Product Modeling
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_modeling.htm&type=5
NEW QUESTION # 28
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
- A. Acts as a data lake for customer data insights
- B. Campaign reporting using Media Cloud and Ad Server data
- C. Acts as a customer data platform
- D. Campaign performance using Media Cloud and Ad Server data
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 29
A Media Cloud customer utilizes Industries Order Management to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external systems, such as inventory management for reserve/assign ad placement, ad servers, and a billing system for invoicing.
Which two guidelines should a Consultant follow when designing an orchestration plan to external systems?
Choose 2 answers
- A. Create a master end-to-end plan to sequence the major milestones of all orders.
- B. Fully describe all Commercial product entities using product attributes.
- C. Use a single swim lane or orchestration plan for all callouts to all external systems.
- D. Create separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing.
Answer: A,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Designing orchestration plans benefits from creating a master end-to-end plan for sequencing order milestones and breaking orchestration into separate plans per functional area (provisioning, logistics, billing) to manage complexity and integration points. Using a single swim lane or over-describing commercial products is not recommended.
Reference:
Media Cloud Order Management Orchestration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management_orchestration.htm&type=5
NEW QUESTION # 30
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
- A. TotalConnect
- B. Marketing Cloud Intelligence Data Lake Stream
- C. Data Mapping Visualizer
- D. API Connectors
- E. Data Raptor
Answer: A,B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 31
A customer, who is already using the Media Cloud Advertising Sales Management (ASM) application, needs the ability to create and edit templates, while also being able to generate documents.
Which two managed permission sets are required for this?
Choose 2 answers
- A. DocGenInd CME Runtime User
- B. DocGenInd CME Digital Experience User
- C. MediaCloudPlus Runtime
- D. DocGenInd CME Designer User
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
To create and edit document templates in ASM, users need design permissions as provided by the DocGenInd CME Designer User permission set. For generating documents, runtime permissions like MediaCloudPlus Runtime are required. The CME Digital Experience User is typically for external users in Experience Cloud, while the Runtime User allows template execution but not creation.
Reference:
Salesforce Media Cloud Document Generation
DocGenInd Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_docgen_permission_sets.htm&type=5
NEW QUESTION # 32
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
- A. Planned revenue and actuals from Media Cloud
- B. Planned revenue from Ad Server and actuals from Media Cloud
- C. Planned revenue from Media Cloud and actuals from Ad Server
- D. Planned revenue and actuals from Ad Server
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_revenue_management.htm&type=5
NEW QUESTION # 33
When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. Ad Space Creative Size Type (One-to-One)
- B. Ad Space Specification (One-to-One)
- C. Ad Space Creative Size Type (One-to-Many)
- D. Ad Space Specification (One-to-Many)
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification to Ad Space Creative Size Type uses a one-to-many relationship, allowing one show (Ad Space Specification) to be linked with multiple ad space formats (Creative Size Types) to handle different formats in the catalog.
Reference:
Media Cloud Catalog Design Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_catalog_data_model.htm&type=5
NEW QUESTION # 34
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