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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. IBM's Enterprise Marketing Management (EMM) portfolio has solutions for various audiences. What is the audience for the DemandTec solutions?

A) Merchandising and sales planners
B) Customer relationship marketers
C) Digital marketers
D) Marketing leaders, planners and decision makers

2. Name 2 of the typical buyer's at a retailer for DemandTec Assortment Optimization.

A) VP Category Management
B) CIO
C) VP Merchandising
D) VP Marketing

3. What does DemandTec Assortment Optimization measure?

A) Sales volume
B) Market share
C) Profit margins
D) Incrementality

4. What capabilities do DemandTec Solutions provide with IBM's Smarter Commerce Market strategy?

A) Price. Promotion and Product Mix Optimization
B) Digital Marketing Optimization
C) Cross Channel Campaign Management
D) Social Media Marketing

5. DemandTec Promotion Optimization has science requiring products with long lifecycles. Which of the following retail segments is a relevant target?

A) Grocery
B) Apparel
C) Department stores
D) Softlines

Solutions: